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- Visual Appearance
Federal Department of Foreign Affairs FDFA
General Secretariat GS-FDFA
Presence Switzerland
Bundesgasse 32
CH-3003 Bern
T +41 (0)31 322 01 83
F +41 (0)31 324 10 60
prs@eda.admin.ch
Further information
Examples
Profile of Switzerland’s strengths
- Self-determination (pdf, 81kb)
- Secure future (pdf, 16kb)
- Culture (pdf, 116kb)
- Country and People (pdf, 112kb)
- Science (pdf, 105kb)
- Economy (pdf, 116kb)
Switzerland's visual appearance
Switzerland’s visual appearance or corporate design enables the country to project a stronger, standardised image abroad. The recognition effect is deliberately used to strengthen all public relations tools. The corporate design is based on the logo Switzerland.
The Swiss cross and the national colours – red and white – play a key role. As far as visuals are concerned, the emphasis is on people and the on alpine habitat.
- Examples for application of Brand Switzerland
