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Federal Department of Foreign Affairs FDFA
General Secretariat GS-FDFA
Presence Switzerland

Bundesgasse 32
CH-3003 Bern

T +41 (0)31 322 01 83
F +41 (0)31 324 10 60

prs@eda.admin.ch

Further information

Profile of Switzerland’s strengths

Tonality

Brand Communication Brand Communication Leistungen Werte & Charakter Visuelle Erscheinung

 

The tonality used in public relations is defined by values and character. Switzerland’s communication abroad must be trustworthy, of premium quality and authentic. It communicates Switzerland’s real strengths; real people are featured in the examples and images used.

 

 

 

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