• Documents Brand Switzerland

• Guidelines for project applications and delegations

Profile of Switzerland’s strengths

• Self-determination (pdf, 81kb)
• Secure future (pdf, 16kb)
  
  
• Culture (pdf, 116kb)
• Country and People (pdf, 112kb)
• Science (pdf, 105kb)
• Economy (pdf, 116kb)

The tonality used in public relations is defined by values and character. Switzerland’s communication abroad must be trustworthy, of premium quality and authentic. It communicates Switzerland’s real strengths; real people are featured in the examples and images used.