• Documents Brand Switzerland

• Guidelines for project applications and delegations

Profile of Switzerland’s strengths

• Self-determination (pdf, 81kb)
• Secure future (pdf, 16kb)
  
  
• Culture (pdf, 116kb)
• Country and People (pdf, 112kb)
• Science (pdf, 105kb)
• Economy (pdf, 116kb)

The core messages that are central to Switzerland's communication abroad are “self-determination” and “secure future”. They have been selected on the basis of a broad analysis, a large number of discussions with experts in the field of national public relations and through a continual process of elimination using attractiveness, relevance, distinctiveness and potential for further development as criteria.

The core messages are the basis for projects, study trips and information tools subsidised by FDFA, Presence Switzerland. They define the substance of the orientation of Switzerland’s communication abroad.

Swiss stories that feature self-determination and a secure future can be found in the regularly updated collection. These stories serve as building blocks and sources of inspiration for projects, study trips and information tools.