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Federal Department of Foreign Affairs FDFA
General Secretariat GS-FDFA
Presence Switzerland
Bundesgasse 32
CH-3003 Bern
T +41 (0)31 322 01 83
F +41 (0)31 324 10 60
prs@eda.admin.ch
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Communication abroad - » Switzerland's approach
- » Soft power
- » Public Diplomacy
- » Nation Branding
- » Relevant literature
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Image of Switzerland - » Switzerland’s image at home
- » Switzerland’s image abroad
- » Image studies
- › Image studies
- - China - June 2006
- - Japan - June 2003
- - Germany - February 2003
- - Spain - October 2002
- - France - October 2002
- » Issues Monitoring
- » Nation Brands Index
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Brand Switzerland - » Core messages
- » Tonality
- » Visual Appearance
- » Stories from Switzerland
- › Secure future
- - Country and People
- - Culture
- - Science
- - Economy
- › Selfdetermination
- - Country and People
- - Culture
- - Science
- - Economy
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Instruments - » Projects abroad
- › Major international projects
- - Weltausstellung 2010 in Shanghai
- › Projekte Archiv 2008
- - China
- - USA
- - Lateinamerika
- - Indien
- - Great Britain
- - Austria
- - Deutschland
- - Italien
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- - Aktivitäten in weiteren Ländern
- - Länderübergreifende Aktivitäten
- » Study and media trips to Switzerland
- › Delegationen Archiv 2008
- - China
- - USA
- - Lateinamerika
- - Indien
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- - Österreich
- - Deutschland
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- - Spanien
- - Aktivitäten in weiteren Ländern
- - Länderübergreifende Aktivitäten
- » Information material about Switzerland
- › www.swissworld.org
- › General information about Switzerland
- › DVD on specific topics
- › Swiss documentary films
- › Educational material
- › Promotional material
- » Training
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Best Practice - » Dialogue-based approach
- » Sustainability
- » Networks
- › Football Championship EURO08
- › Young people
- › Staffers study trip
- » Use of platforms
- » Leveraging synergies
- › Design-and-Innovation Study Tour
- » Cost effectiveness
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Activities -
Forms, documents and pictures - » Requests
- › Projects abroad
- - Instructions for Swiss representations abroad (FDFA)
- › Foreign Delegations
- › Small credits - FINKOMP
- » Manual Brand Switzerland
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