Federal Department of Foreign Affairs FDFA
General Secretariat GS-FDFA
Presence Switzerland
Bundesgasse 32
CH-3003 Bern
T +41 (0)31 322 01 83
F +41 (0)31 324 10 60
prs@eda.admin.ch
Brand Switzerland
Brand Switzerland as defined by FDFA, Presence Switzerland, constitutes the substance and visual basis for all activities in the name of Switzerland’s communication abroad. [+]
Communication abroad
Switzerland’s communication abroad is mandated by parliament to promote general knowledge about Switzerland and the visibility of our country abroad, to explain the country's position on political issues and to expand and nurture a network of contacts. In order to do so, Switzerland works with Switzerland's representations abroad. [+]
Instruments
Switzerland uses several different instruments to promote its image abroad. It applies them in combination and in accordance with broad-based country strategies.
Newsletter
Make sure you are kept in the picture about the latest developments in Switzerland’s communication abroad by subscribing to our electronic Newsletter. [+]
Image of Switzerland
Overall, Switzerland’s image is good and well balanced, as indicated by our 8th position in the Nation Brands Index 2009 as well as by the results of various studies. Abroad our weaknesses are considered to include political participation and lack of innovation. These weak points do not correspond to reality and indicate the need of action for Switzerland’s communication abroad. [+]
Forms, documents and pictures
You will find various forms, documents and pictures that you can use and download. [+]
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